Entry-Level Digital Marketer | Social Media Growth, Content Strategy & Performance Tracking
I build and test digital marketing strategies across social media and web projects, focusing on conversion performance, engagement metrics, and audience growth. I’m currently gaining hands-on experience managing Instagram, TikTok, and Facebook content, editing short-form video, and tracking performance insights to improve results.
I’ve completed a Level 2 Digital Marketing course and am gaining hands-on experience with Social Essence UK, helping increase Instagram engagement by 18% over 6 weeks by improving hooks and caption structure. My role includes creating and scheduling posts, editing short-form videos using CapCut, supporting engagement strategies, and tracking content performance. This experience has strengthened both my creative skills and my understanding of what performs well on social platforms. I also have experience using Photoshop, Canva, and Figma.
Alongside this, I’m building a personal portfolio website to develop my UX thinking and apply digital marketing principles in real projects. This involves designing and refining website layouts, structuring content for clarity, and making design decisions based on user needs rather than aesthetics alone. My goal is to continue learning through practical experience and secure an apprenticeship or junior role where I can grow within a team and contribute to meaningful digital campaigns.
The Above image is a promotional poster for a Print on demand busienss I have started using Etsy and Printful. Combustion Garage is a clothing brand focing on car culture, heavily leaning on 80s – 2000s cars. It offers nostalgia for people who grew up in that era and have an emotional connection. I have plans to create a Shopify website to gain full control and gain a strong customer base. The poster is an introduction to the brand and includes a QR code that links to the website and shows some examples of the garments. Please find more information under the nav bar Case Studies.